Medical education teams face mounting pressure to deliver programs that go beyond disseminating scientific knowledge to demonstrably improving diagnosis and treatment outcomes across increasingly complex healthcare ecosystems. Traditional CME and IME models—historically centered on specialists—are evolving to engage primary care providers, allied health professionals, payers, and patient advocacy groups. This expansion reflects the realities of modern care pathways and demands more innovative approaches to content design, delivery, and measurement.
Best Practices, LLC undertook this benchmarking research to examine how leading organizations are reimagining medical education to expand reach and engagement. It explores the use of digital micro-learning, immersive technologies such as VR, hybrid post-congress peer programs, and the growing role of MSLs in needs identification and personalized follow-up education.
The report also highlights how companies are applying Moore’s framework and advanced analytics to assess knowledge gain, behavior change, and real-world impact—while revealing persistent challenges in linking education to measurable outcomes. Through industry benchmarks and real-world examples, the study provides actionable guidance for building scalable, data-driven medical education ecosystems.