Pharmaceutical Marketing: Re-Launch Excellence White Paper

Drawn from Best Practices, LLC's newest research initiative on product re-launch, this white paper contains complimentary best practices and insight on elements that must be considered when embarking upon a re-launch initiative:

• Developing a Re-Launch Strategy: Detailed practices in this section describe how market leaders build the case for re-launching a product to company executives and devise the optimal strategy for maximum success.
• Re-defining Product Character: Explores the strategies and tactics used by seasoned brand veterans to re-introduce a pharmaceutical product to physicians and thought leaders in a way that generates renewed excitement and support.
• Winning the Hearts and Minds of the Sales Organization to the Re-Launch: Generating the enthusiasm and commitment of the sales team is focus of this chapter, which offers insights and lessons learned from brand leaders.
• Marketing Investment Level: Survey data on optimal investment levels, marketing mix and rates of return models is presented and analyzed.