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» Products & Services » » Digital Technology » Digital Marketing Strategies

White Paper: Omnichannel Marketing: Transforming the Way Pharma Delivers Care across Different Digital Channels

Whitepaper Image

ID: BEB-93

Pages/Slides: 7

Published: 2022

Delivery Format: PDF

 

License Options:


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919-403-0251
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  • STUDY OVERVIEW
  • BENCHMARK CLASS
In today’s rapidly evolving environment, omnichannel marketing has transformed the way pharma delivers care by enhancing engagement across personal, non-personal, and media challenges to meet the integrated needs of patients, providers, physicians, payers, and other key customer groups.

To stay ahead of the curve, industry leaders are rapidly adopting and integrating new tools and practices to educate key customers, expand reach, improve speed, raise sales force effectiveness, measure and improve customer satisfaction, and offset declining HCP access.

Best Practices, LLC conducted benchmarking research – spotlighted in this white paper – to examine how leading biopharma companies are adopting an integrated omnichannel marketing strategy by maximizing their key digital assets. The research establishes industry benchmarks around digital marketing service structure, digital marketing staffing and investment, digital operations, innovative tools, digitizing new product planning and launch, performance measurement, mobile engagement and digital health, and key channels and activities.

The findings and benchmarks examined in this white paper include:
  • Digital Marketing Structure & Goals
  • Digital Marketing Staffing & Investment
  • Digital Operations
  • Digitizing NPP, Launch & High-Growth Products
  • Performance Measurement
  • Mobile Engagement & Digital Health
  • Innovative Channels, Programs & Activities
Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications


Companies Profiled:
Pharma; Biotech; Medical Device Companies




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